JackFlat’s proprietary signature bun and exclusive 4oz patty blend are brand-owned foundations of our premium burger identity. Built for the upper tier of the burger market, the lineup delivers strong perceived value, disciplined food costs, and a premium smashburger positioning that protects margin while reinforcing JackFlat’s place in the premium burger category.

Our fried chicken sandwiches follow the same philosophy as our burgers: premium ingredients, disciplined costs, and strong perceived value. Marinated chicken thighs, a house spice breading, and our signature Nashville oil deliver a product that stands confidently in the premium chicken sandwich category while maintaining excellent margins.

JackFlat sides are built to support the full meal experience with premium comfort food classics and signature loaded formats. From fries, mac and onion rings to our poutine lineup, the category delivers strong perceived value while staying aligned with the brand’s indulgent, premium fast-casual identity.

Desserts give JackFlat an easy final add-on opportunity at the end of the guest journey. Milkshakes and churros bring familiarity, indulgence and strong perceived value, making them effective high-margin items that support check growth without adding operational complexity.